Elika Gibbs has spent her adult life orchestrating radical transformations of her friends and, more recently, her clients and their houses. The idea behind Practical Princess is based on her many years in the fashion business, her phenomenal organisational skills and, most importantly, her gift of communicating her vision and ideas to others. It was her role as a stylist at her dress and hire shop "Bodie and Gibbs" that really opened the door to the Practical Princess brand. She spent seven years transforming women of all shapes and sizes into a goddess for one night of their lives, when they wore the fabulous dresses she hired out. This in turn lead to those clients asking her to help them privately, taking them shopping, and re-organising and revamping their wardrobes. It was the chaos and clutter that she found in everyone's houses that made Elika realise that there was a huge gap in the market, and it needed to be filled, urgently. A unique business was born. Today, Elika Gibbs is the linch pin of some of the world's most influential women, whose lives would not begin to work without her organisational input.

"As a single working mother myself, I understand the organisation that running a business and family involves. Implementing routines is the absolute key - the more organised one is, the easier ones life becomes"